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And there's always the pressure from the Stakeholders like CEOs in your Management the board the investors to Produce more to you know like work on Things that are glamorous and they're Visible some more features catching up With the competitors you know if a Competitor produces something then There's like Mayhem in the product team Because obviously there's the pressure To catch up Regardless of whether it actually fits Our positioning whether our target Audience wants theirs no someone has it So yeah that does the first obstacle That they don't really have the time and The focus and they're like buy-in from Internal stakeholders to work on these Lagging metrics related to activation And adoption