What if I told you that there is a way to boost
traffic and engagement in your blog by using Specific type of email.This type of email is
called Access to Email and we will learn how to Configure it today. Let's have a look. Alright,
so now starting from the dashboard we need to Go to email marketing and RSS to email. Let's go
here and from here just click create RSS to email. And now we will stop for a second so that I can
teach you how to find the RSS feed URL. So you Will go to your blog right here and you will go to
view page source right here. And now what you need To do is to search. So if you are using a Mac,
it will be command F. If you're using PC control F and we will search by RSS here you will find
the URL right here. So this is what we will copy. This is what we need. Let's go copy this. We can
already close and go to the first tab. All right, I will paste it here, it will check.
As you can see there is a check mark And now you just choose the frequency, right? Do
you want people to be updated with every new post That you have or you want to be reusing content?
So for people that already have a lot of content In their blog, the second option might be the
best. So that you reuse your content as well, Right? And then you can choose the frequency over
here. Let's say we will do weekly every Monday at Nine, all right? And it will be based
on the most recent. Let's choose five Articles. Message name will be for me. So food
blog or like I will call it weekly food blog. And on the subject line. So this is what people
will see. It will be a weekly digest and then The NSS title. Of course it will be replaced by
this. This is just a little code. Then from this Is the email address that will be used to send
this message. And we can go to the next step. This is where we will pick a template. You will
see that this is very simple. It will take you to The drag and drop editor and you will see that
I can just change the logo here.For example, I already have one prepared. As you
can see it fits right here. And then For example we could drag text over here.
You can see very easy to use this kind of Editor. And as you can see there is a button
hereand I can write for example start cooking Something very simple just for you to get
an idea. And now let's go to next step. This is where we pick our segment. So the
people that will receive this digestand I'll Pick people on list e. You can select multiple
lists ofcourse or specific segments over here. If you want to exclude
someone, you can also do that. And let's go to the next step. All right, so
it seems like everything is okay here. And Something that you need to know is that RSS tends
to perform much better than a normal newsletter as It covers just 4% above the normal open rate of
a newsletter. So these are pretty good results. And also people click more often so they will be
engaging more with your blog. And this means that You will also be driving more traffic to your
blog. And let's not forget that you can also Check the statistics here, have open rate click
rates delivered. And also if you just go to the
300 converts, you can click on statistics.
So make sure that you are using RSS email And get ready to boost engagements and traffic
on your blog. I'll see you in the next video.
